Any salesman will tell you: the key to making a sale is to make the customer happy. Well, when you are an attorney, potential new clients that are calling you need to feel a sense of either happiness or hopefulness that you will be able to help them. Here’s how you can make your potential clients like you before you even get the chance to speak one on one with them.
Always Have a Live Person Answer the Phone:
When potentially new clients are calling you, they aren’t calling with the intention of leaving a voicemail. In fact, recent studies have shown that voicemail retrieval is down, and the amount of voicemail being left is down as well. People do not trust that these recorded messages will be heard, and therefore will hang up on move on in their search for help. When you have a live receptionist inside your office or a virtual receptionist at your answering service answer the call, it exerts professionalism, and allows the caller to experience the intake, which will let him/her know you will be calling them back to discuss his/her case. Even better, answer your own phone when you can!
Make a Lasting Impression:
Having a live representative of your firm answer your phone creates the right first impression. This way, your callers know you are dedicated enough to your practice to make sure that there cry for help did not fall on deaf ears. If you simply could not answer the phone because you weren’t available to speak, but you can send the potential client an email or a text, do it as soon as possible. The quick follow up will let callers know that you are always reachable and that you handle matters swiftly.
Establish Your Web Presence:
Your website has to look new. Think of your web presence as your physical appearance. If a potential client came to hire you for your legal services and you were dressed in sweatpants and a stained t-shirt, they will sprint in the opposite direction. If your website is outdated, looks hard to navigate, IS hard to navigate, isn’t mobile friendly, or doesn’t provide helpful information, you will get the same result as the sweatpants example. Make sure your website is easy to navigate, mobile friendly, looks brand new, and has helpful information so that your potential clients are impressed when they visit your website!
Genuinely Do Some Good Work:
This part is up to you. You don’t have to give away millions of dollars, but taking one pro-bono case and getting it in the local news won’t break your bank. Help someone out and do a nice thing, and people will see you as the local hard-working and genuine person that you are! People saying nice things about you will probably make you feel all warm and fuzzy, too.